Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.
Formula for Contemporary Graphic Design:
1.) Use “Black Slabbath” font, add plastic/gooey texture and enhance edge detail using GoMedia vector set.
2.) Make poster using Helvetica bold 72 point font with tight leading and tracking. Hold up over body and have friend take photograph.
3.) Use “Swiss grid” technique for your words, set atop a found texture for your image.
4.) Place circle atop any image. Place words inside circle.
Formula for Contemporary Photography:
1.) Take picture of mountainous landscape using a Contax film camera.
2.) Take picture of nude teenagers running outdoors.
3.) Take picture of feet standing near “interesting content.”
4.) Take picture of own face with Nikon digital SLR camera. Increase amount of blue and yellow within color balance.
5.) Take picture of drunk friends while drunk.
I performed this live presentation of the letter ‘O’ last night at Post Typo’s Fan Letter hosted by Cooper Union. More info on this website. Everyone’s presentation was great. Buy the book. Support stuff. Eh, you don’t give a fuck.
