Obviously if this was a Venn diagram there would be crossover. But I’m going to skip that because I’d rather have a resolute opinion.
Graphic Design is direct communication and advertising is titillation. If a graphic designer is asked to sell sex, he/she shows tits. An advertiser shows a bra.
When a graphic designer makes an anti-war poster, he/she arranges dismembered limbs to form a peace sign. An advertiser pays a celebrity to do a photo-shoot making peace signs in a studio.
Clients waste their money on advertising when they should be investing in the betterment of their products and services. It is infinitely easier to sell a great product, than to sell the idea of “coolness”.
I hope that one day I can make enough money to open up a mock-advertising studio. My goal will be to get shut down by the FCC and/or Clear Channel. I do not want a single communication to leave our door. I want all of it condemned. I want to make the most grotesquely direct communications I can think of. “Perverse optimism.”
I want concepts to bleed from the callouses of my fingertips rather than flow from the ink of the pen they hold.
